Referral-only visibility
Growth relied almost entirely on word-of-mouth, with little presence in local search for core services like drain cleaning and sewer repair.
Drains N More LLC: Local SEO & Web Case Study
A veteran-owned Kansas City plumbing company, built up from referral-only visibility to a real local search presence.
Upload: hero.pngDrains N More LLC is a veteran and family-owned plumbing company based in Kansas City, MO, offering drain cleaning, water line repair and installation, toilet repair and replacement, and trenchless sewer repair with 24/7 emergency service. Ember & Echo Multimedia partnered with them to build a local SEO and content foundation to match the quality of their work.
The Challenge
Inconsistent NAP across directories
Business name, address, and phone number varied across Google, Yelp, and Facebook listings, quietly working against local rankings.
One page trying to cover everything
Drain cleaning, water line repair, toilet installation, and trenchless sewer repair were all crammed onto a single general page with nothing built for the Kansas City metro specifically.
Little visual proof of the work
No before-and-after photography or job site content existed to show the quality of completed jobs to prospective customers.
The Approach
Discovery & Audit
Audited existing listings, mapped competitors ranking for "plumber kansas city" and "drain cleaning kansas city," and found NAP inconsistencies across a dozen-plus directories.
Website Foundation
Built a new mobile-first site with dedicated pages for drain cleaning, water line repair, toilet installation, and trenchless sewer repair, plus a Kansas City metro service-area page.
Content & SEO Engine
Rolled out geo-targeted landing pages for surrounding service areas, optimized the Google Business Profile, and corrected NAP citations across every major directory.
Visual Content
On-site photography covering job sites, before-and-after drain and sewer work, and the crew: used across the website, Google Business Profile, and social channels.
Ongoing Growth
Consistent social posting and a structured review-request process built into the close-out of every completed job.
The Results
The Branded Photo System
Stock photos gave Drains N More's content no real proof of the work. We turned their own job-site photos into a repeatable branded format, so every post, listing, and page carries the same look, the same trust signals, and a clear next step.
Real jobs, real proof
Every image starts as a photo from an actual Drains N More job, with no stock photography.
Service and city in the frame
The job title and city sit right on the image, like "Widespread Vanity Faucet Installation, Olathe, KS," adding local relevance everywhere it's shared.
Trust at a glance
"Licensed & Insured" and "Same-Day Service Available" appear on every photo, so the reasons to call are visible before anyone reads a caption.
Brand mark and call to action
The logo and a free-estimate call to action travel with each image, so it keeps working after it's shared or reposted.
Before & After
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