Facebook: the default for most residential trades
Local homeowners still use Facebook heavily, especially for local groups and recommendations. For most residential trades, this is the platform to prioritize first.
Facebook vs. Instagram vs. LinkedIn: Where Should Contractors Actually Show Up?
Published 2026-04-28 by Ember & Echo Multimedia
Trying to maintain several platforms at once usually means doing all of them poorly. Here's a realistic read on where trades businesses actually get results.
Instagram: strongest for visual trades
Businesses with genuinely photogenic work, remodeling, landscaping, custom fabrication, tend to get more traction here than businesses whose work is mostly hidden behind walls.
LinkedIn: built for B2B and industrial work
Companies selling into oil & gas, industrial clients, or other businesses rather than homeowners often find more qualified engagement on LinkedIn than on consumer-focused platforms.
Don't spread thin across all three at once
Pick the one or two platforms that match your actual customer base and do those well, rather than posting inconsistently everywhere.
Revisit the choice as the business changes
A residential contractor who starts picking up commercial work may find LinkedIn suddenly worth adding, even if it wasn't relevant a year earlier.